JACOB is a name. In the 1960's, the man behind the name opened a family-run apparel store in a small Quebec town. A relentless worker, Jacob Basmaji quickly carved out an enviable position for himself within the community and instilled a passion for the trade and the drive for success in his son Joey. Joey and Odette continue to infuse their unique and enduring style into a brand that has become synonymous with quality, careful attention to detail and superior customer service. more... See more text