Located in the historic Devenish Building on 17th Avenue Southwest, Ethos has been serving Alberta brides for over 40 years with an amazing collection of bridal fashions. If you’re looking for an off-the-rack gown, then Ethos is the place. Of course, wedding gowns should be ordered six months in advance, but if you are in a rush, owner Haya and her team can usually accommodate you. It is nice to know there is a place for the last-minute bride that features a wide range of prices. Price range: $700 to $10,000.